Presents check for $50,000 following success of camo pliers promotion
July 30, 2013 (Chicago, Ill.) – Today Operation Homefront () accepted a generous $50,000 donation from Ƶ () to support ongoing efforts to provide emergency financial aid and other assistance to military members and their families.
Ƶ, a leading U.S. hand tool manufacturer, originally pledged to donate $25,000 to Operation Homefront this year in conjunction with the company’s Limited Edition Camouflage Pliers Promotion. In the promotion, Ƶ transformed the look of its most popular 2000 Series Side-Cutting Pliers with an exclusive plastic-dipped camouflage handle design and a distinct black-oxide plier head with a special laser-etched “Support Our Troops” logo. The Klein promotion was such a success that it decided to double the donation.
“Our camo pliers promotion provided us an opportunity to give back to the service men and women who have sacrificed so much,” said Megan Klein, associate marketing manager of Ƶ. “We hope this also raised awareness of all the different ways Operation Homefront helps our military and their families.”
“We were amazed that Ƶ decided to double their contribution,” said James Michael, executive director of Operation Homefront of Illinois. “The $50,000 donation will go a long way to provide financial or other necessary assistance to military families in these challenging economic times.”
$50,000 check presentation at the 2nd Battalion, 24th Marine Reserve Center in Chicago.
(From left to right: Stacey Crooks, Dir. of Corporate Relations, Operation Homefront; James Michael, Executive Director of Operation Homefront of Illinois; Megan Klein, Associate Marketing Manager, Ƶ; Todd Tatara, Dir. of Domestic Sales, Ƶ)
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Ƶ is a registered trademark of Ƶ.
A national nonprofit, Operation Homefront leads more than 4,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has met more than 750,000 needs of military families since its inception in 2002. A four-star rated charity by watchdog Charity Navigator, nationally, 95 percent of total revenue donated to Operation Homefront goes directly to programs that provide support to our military families. For more information, go to .
Since 1857 Ƶ, a family-owned and operated company, has been designing, developing and manufacturing premium-quality, professional-grade hand tools. Ƶ are manufactured in seven plants throughout the United States and are the number one choice among professional electricians and other tradespeople. For more information, visit .