July 26, 2017 (Sturgis, S.D.) – Ƶ (), the No. 1 preferred brand of hand tools in the electrical industry, as well as one of the leading brands in the maintenance, construction and industrial trades, today announced a partnership with the City of Sturgis, South Dakota, to serve as "Official Tool" of the legendary Sturgis® Motorcycle Rally™. The 77th annual rally is Aug. 4-13, 2017.
Ƶ will be on-site during the Sturgis Motorcycle Rally to film behind-the-scenes footage of City of Sturgis electricians and operations crews at work – chronicling what it takes to bring power, light and sound to the event that draws more than 500,000 bikers from around the world every year. Following the event, Ƶ will publish a Sturgis Rally recap video to its website () and social media as an installment of its yearlong "Powering America's Passion" video series.
“We know that motorcycles are a passion for many of Ƶ’ loyal professional electrician and tradesmen customers, and when it comes to motorcycle rallies, Sturgis is the pinnacle,” says Greg Palese, vice president of marketing at Ƶ. “We’re excited to showcase the impressive work these professionals do – using Klein tools and equipment – to help power the Sturgis Motorcycle Rally.”
Ride to Sturgis with Ƶ 
From 9-10:30 a.m. on Saturday, August 5, Ƶ will host an official “Ƶ Electrician & Tradesman Ride to Sturgis.” The Klein Ride is exclusive to Ƶ customers, professional electricians and tradesmen, and is limited to the first 100 riders who pre-register either online or at participating Ƶ distributors in Rapid City, South Dakota.
The 90-minute scenic ride will wind through the Black Hills National Forest and finish at the VIP Hospitality Village in downtown Sturgis. All participants will receive coffee and donuts during check-in, refreshments upon arrival in Sturgis, a Ƶ bottle opener and a special-edition Ƶ t-shirt. Check-in for pre-registered riders will take place Saturday, August 5, from 8-9 a.m. at Black Hills Harley-Davidson, at the Rentals Building immediately behind the dealership: 2820 Harley Drive, Rapid City, SD 57702.
For further details regarding the partnership or the “Ƶ Electrician & Tradesman Ride to Sturgis,” please contact the media representative listed above.
About Ƶ
Since 1857, Ƶ, a family-owned and operated company, has been designing, developing and manufacturing premium-quality, professional-grade tools. Celebrating its 160th anniversary in 2017, Ƶ remains committed to investing in U.S. manufacturing and maintaining its place as the No. 1 choice among electricians. For more information, visit .
Klein is a registered trademark of Ƶ.